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Sweet Soaps
Ellen Cagnassola
By Melissa Miller
You gotta love the motto of Ellen Cagnassola, owner of
Sweet Soaps:
"Talk dirty! We’ll make more soaps!" After all, she has cornered the
market on clever and fun glycerin soaps in all kinds of shapes
and sizes.
A few of her innovative creations are Soap Roses
($3), an Animal Soap Set ($15 for 4 piece set,)
Ocean Ensemble with beautiful coconut scented conch,
sand dollar and scallop shell soaps ($15 for 3 soaps,) Prince and Princess Jewel Soaps
in brightly colored gem shapes ($10 a box), Tea Cup and Saucer
Soaps in a green tea fragrance ($4 each,) and Statute of Liberty
Soap, an exact replica of Lady Liberty in 3D
in a fresh laundry fragrance ($12 for 7oz).
Sentimental Soaps ($4 a bar) serve as glow in the dark
greetings cards with words inside each bright pink, raspberry
scented bar. You can choose from a menu of
phrases such as
"Hi", "Congrats", "Kiss" and many more.
Cagnassola
accidentally invented a process that enables her to put any
words or black image inside of a bar of soap. This includes
black and white photos, so any photo may be encased in a bar
of her beautiful soap.
Photo Soaps ($25 for 4.4oz white bar)
are big sellers and perfect gifts for loved ones. Glycerin
Logo Soaps ($2.50 for 4oz/50 bar minimum) are popular as
they can be personalized with any word, message or logo and
even made to glow in the dark.
Cagnassola began making glycerin soap as a fun activity with
her then three-year-old daughter Mary Ellen. The first thing
she noticed was that the soap reminded her of candy, so she
wrapped it up like it was a sugary treat, which people loved.
This put things into motion and she came up with many ideas
for novelty soaps. She continues to add interesting and fresh
ones each year. Since Cagnassola created Sweet Soaps, the company has developed a tremendous following
and garnered quite a bit of press in magazines and newspapers
including The New York Times and The Wall Street Journal.
She loves running her business online, as opposed to a brick
and mortar store. Because
SweetSoaps.com is open 24/7 to the
world, wholesale accounts have come from as far away as
Switzerland as a result of people viewing her website.
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